Hey, you with the demon facepaint, and the KISS t-shirt, and the KISS patch on your vest, and the KISS high-tops, and the KISS backpack and —
Seems like everything you own has the band’s logo, like a true member of the KISS Army. Do you sleep in a KISS Kasket? If you don’t, you definitely should. Best sleep I ever had. Allows me to rock ’n roll all night and party every day. Well, OK, not every day. More like, just the weekends. Anyway, I love the fact that the greatest rock band ever has stamped its name on thousands of products, just like Donald Trump. KISS is showing everyone else how it’s done by being the Trump administration of the music industry.
Since you’re clearly a die-hard KISS fan, name three ways to monetize a logo.
Selling on Etsy? Yeah, sure, you could hawk your wares if you’re talking arts ’n crafts for home decor. But KISS isn’t really in that market. Besides, they have their own merch store. They realized long ago that if you wanna make it in the music industry, your #1 goal should be to monetize your band’s name to such an obscene degree that the act itself has its own Wikipedia page. That’s how you survive on streaming wages.
Publish a book with your logo on it? That could work for other bands. But for KISS? Their merch store only has one book — I checked — and it’s a coloring book. But, really, what would they write about? They summed up existence in two brilliant lines: “Life’s such a treat, and it’s time you taste it / There ain’t a reason on earth to waste it.” What more could they possibly have to say?
Selling an online course? Boy, I dunno about that one. What would KISS teach? I suppose Gene Simmons could teach a class on free speech, though he’s not big on celebrities speaking their minds in public. Like most reasonable people, Simmons thinks celebrities should shut up about politics, except when it’s to publicly disparage them for doing so.
Is that irony? Who knows. It probably doesn’t matter to Simmons anyway, since he believes in free speech but not free publicity.
