For the past two decades, you haven’t been able to turn on the TV without seeing an insurance mascot during a commercial break. Whether it’s a smartass reptile or an overly enthusiastic woman with a lipstick problem, these iconic characters have become a staple of advertising.
But while everyone loves the hilarious antics of these goofballs, do we really know what they’re like once the cameras turn off? Let’s take a look at the value the most popular insurance mascots place on the sanctity of life – specifically when it comes to their own spouse.
15. Mayhem – NA
Contrary to how he’s represented in the media, Mayhem is actually a caring husband who loves his wife deeply and would be pretty bummed to see her in a coma. Mayhem would spend as much time as he could reading to his wife, going through old photos, and talking about the good times they shared together. This rough ‘n’ tumble mascot wouldn’t pull the plug on his comatose wife at all, letting her reach a natural conclusion instead.
14. Allstate Guy – NA
You know that guy on your block who just goes back inside his house after witnessing a hit and run? That pretty much sums up the original Allstate guy. This smooth-talking staple of insurance advertising has a simple mantra: mind your damn business. That’s why when his wife falls comatose, he’ll simply let it be and keep doing his thing, like the cool cat he is.
13. Progressive Flo – 1 Month
Everyone’s favorite bright-eyed and bushy-tailed neighborhood girl has actually been thinking about taking a human life for a while – but given her stature in the media, she obviously has to play it cool. After a well-crafted PR campaign where she somberly talks about the benefits of Progressive life insurance, Flo will have an ’oopsie-daisies’ and pull that plug so hard it snaps.
12. Erin Esurance – 3 Weeks
Everyone remembers Erin Esurance, right? The Esurance special agent mascot from the early 2000s who was taken off air because teenagers on 4chan kept making really weird art of her? Well, she settled down following her departure from the public eye, but found herself missing the adrenaline rush of covert insurance operations. She’ll find it very hard to resist pulling that plug and making a daring escape in the middle of the night.
11. Aflac Duck – 2 Weeks
If you know anything about ducks it’s that they’re some of nature’s most loyal creatures. But in the insurance game, tough business decisions have to be made. Within two weeks, the Aflac Duck is pulling the plug and cashing that life insurance check.
10. Professor Burke – 1 Week
Despite his put-together demeanor, Professor Burke has actually been cheating on his wife with a rotating cast of sex workers since they’ve been married. He’ll probably see this situation as the perfect opportunity to avoid a messy divorce and move to Thailand for a fresh start.
9. Snoopy (Metlife Insurance) – 3 Days
Snoopy has proven time and time again that he really doesn’t give a shit about anyone but himself (and maybe that stupid bird-for-brains he hangs around). He’d pull the plug as soon as it becomes a minor inconvenience that disrupts his napping schedule.
8. Geico Caveman – 1 Day
Since that Gecko entered the picture, the Caveman has spent his free time browsing “soy-based medicine” recipes and talking about George Soros a lot online. He’d insist that life support actually weakens the body’s immune system and pull the plug while blaming the doctor’s “toxic chakras and shit”.
7. Jake from State Farm (Original) – 8 Hours
Lying behind Jake’s signature khakis is an insatiable thirst to take part in human suffering. Ever since Cool Jake got to go to the Kids’ Choice Awards, this one has struggled with intrusive thoughts of sadism. That’s why he plans to edge himself by slowly pulling the plug in and out of the wall until completion.
6. LiMu Emu – 4 Hours
This suave newcomer to the insurance scene believes in beauty through chaos. He wants to watch the world burn and always has some kerosene tucked away in his emu pouch. He’ll pull the plug without hesitation, but could be delayed because he doesn’t have hands.
5. Doug – 4 Hours
Doug has no spine and blindly follows where LiMu Emu leads. LiMu Emu could walk this guy around hot pavement on a leash and he’d kiss his clawed feet. As the old saying goes, “If LiMu Emu pulls the plug, the next to follow is Mister Doug”.
4. Geico Gecko – 2 Hours
The Gecko doesn’t have bad intentions. However, this is a creature who loves his naughty little games. After the first few days, Gecko might think he can get a few laughs by pretending to pull the plug. Unfortunately, the plug will likely get stuck to his webbed fingers and slip out of the outlet in a freak accident of sorts. He won’t be very pleased with this outcome, but he also won’t have a grieving period of more than a few weeks before he’s back to his usual yapping about bundling home and auto.
3. Jake From State Farm (Current) – 90 Minutes
When someone blows up as quickly as the new Jake From State Farm, they begin to lose patience in other areas of life. After just over an hour of sitting on his phone in the ICU, Jake will want to get on with his life so he can start dating a WNBA star or something.
2. Progressive Jamie – 30 Minutes
While Flo’s newest sidekick isn’t as death-obsessed as she is, that doesn’t mean the plug isn’t coming out. Jamie’s a young guy who isn’t done living out the wild years of his youth, and this party animal would much rather be doing poppers behind T.J. Maxx than sitting in a boring hospital. He’ll make sure this whole ordeal is over before the molly kicks in.
1. The General – 10 Minutes
The General doesn’t quite view the value of life the same since that summer in Cambodia. Pulling the plug on his wife of 50 years would come just as naturally as chewing gum for this seasoned mascot.

He’s a foreigner, so he’s disqualified. If he could run he would crush it, but he can’t.
The Swedish Chef is not an immigrant, he’s just incoherently drunk all the time. He’s no more intelligible than Biden but at least when he spews gibberish he does it with the sense of confidence and professionalism his years of functional alcohol abuse afford him.
Almost a lateral move, the dude is old. He still has command of his faculties and he isn’t a Nazi, which makes him a better fit than both men currently competing for the job, but only by a little. In a year or two he’ll start sundowning like the rest of them.
Or like, any chicken really. People really hate Biden and Trump, honestly, we like her odds.
Floyd zones out as much as Biden but at least when he comes to you get cool drug stories and not the same 4 talking points regurgitated from the napkin he’s been staring at all day.
He’s amicable, high-energy, and racially ambiguous. Trump’s going to hit him hard on the “failure” of “Muppets Tonight” but with a respectable 7.7 on IMDB, he should be able to work through it.
We all know Sam the Eagle is a rank-and-file conservative. You could argue that makes him the candidate most likely to win as he would draw both Democrats and Republicans on the fence about Trump, but at what cost? It would sort of be like voting for Vader over Palpatine.
Sure, he’s a child, but he’s been a child since the ’70s so legally we’re pretty sure he can run. Conservatives like to say they do what they do to protect the children of this country, let’s see them put their money where their mouth is and cross party lines to vote for this adorable frog kid.
Gonzo is a complicated guy for sure, and if elected his term will likely be cut short by scandal. You can’t keep skeletons like his in the closet forever, this guy’s done things that make the Stormy Daniel’s hush money cover-up look like taking a dollar out of Grandma’s purse. Still, if we can keep the lid on his deeply disturbing personal life for a few short months we’re in the clear.
Sure they’ve got the age problem, but these guys are still sharp. Trump relies heavily on insulting his opponents, let’s see him try to pull that shit with the pros.
Okay, so he’s a confirmed cannibal, but he’s upfront about it and has never eaten a baby, which, according to our Uncle Mark (who hasn’t quite been the same since his car accident), makes Gene a more viable candidate than Joe Biden or Hilary Clinton combined.
As a lifestyle influencer, Bobo already has a rabid, internet-literate fanbase ready to make “Bobo 2024” happen. As a bear, he projects some much-needed strength on the world stage.
The sax thing worked for Clinton in ’92 and it can work for Zoot in 2024. We just need Arsenio Hall to have a talk show again and a good fixer to cover up his predatory sex life. Move over Kid Rock, there’s a new bucket hat-wearing musician riddled with STDs here to shake up Washington!
Yes, it’s a sad state of affairs, but we are at the point in this country where many Americans are saying “Let’s just put the guy named Crazy with all the dynamite in the White House and just see what happens.”
It’s just a house. Unless the market in question is some neighborhood-wide estate sale where your former AP English teacher just so happens to sell her garden squash as well, catching a glimpse of the eponymous residence from “Welcome to Dead House” is very unlikely. Next.
“Deep Trouble” is just about the only place you’d have to be in to see a hammerhead shark at an outdoor grocery store. There is an argument to be made for seaside markets and local fisheries that sharks might regularly visit, but seeing as how this is number 14, this argument is faulty. The term “monster” is also a pretty loose description for a totally average shark, so this one is at a 10-15% likelihood, max.
Judging by the radical, hot pink lair that the titular Masked Mutant jumps out from in “Attack of the Mutant,” it’s safe to assume he doesn’t get out that often. Granted, when he’s not plotting some dastardly scheme in that villainous castle he’s probably present at every comic con and Smash Bros. tournament in the nearby area. As a result of this, the chances of catching him browsing the heirloom tomatoes at the nearby organic table are slim to none.
Okay, it is pretty farfetched to expect to see regular-teenager-turned-bee Gary Lutz buzzing around the honey table at city produce sales. But it’s not impossible, right? There are always a few stray insects flying around the fruits, and those beekeepers love to brag about their “totally eco-friendly beehomes” and “organic honeycomb.” Who’s to say one of those pesky bugs isn’t a clean-cut tween whose body swap wish went horribly wrong? The jury’s still out on this one.
This one is contingent on whether or not pets are allowed at your local farmstand. When they are, you’re typically bombarded by some vicious German Shepherd owned by a dawdling middle-aged couple rather than some yapping pooch like “The Barking Ghost.” Either way you are usually at the receiving end of a string of woofs and snarls as you try to politely scooch out of the way towards the cartons of strawberries.
With such an esteemed title, the cover creature of “A Night at Terror Tower” doesn’t frequent farmers markets all that often. Busy sharpening his gnarly ax and scaring the local youth with his horrendous posture, there is no way this guy carves a lot of time out for buying local. In spite of this, you might spot him under that tent with all the bearded dudes who try to pawn off their homemade leather goods and jerky. This hooded beefcake would for sure add some dried teriyaki venison to his pre-workout meal routine.
This one has a couple of demerits right off the bat. On top of being regionally locked to the Los Angeles area (and technically Alaska if you’re a nerd and read the book), this odious yeti might not even fit underneath the awnings of the produce stand. Besides all of that, this guy is a bimonthly regular at farmers markets for sure. Any local fruit this big lug picks out is going straight to his ice cavern for smoothie prep.
There’s roughly a 50/50 chance “The Haunted Mask” makes an appearance while you browse the local grocery. Admittedly, it is rare to see one of these outside of Halloween, and worn by someone other than a snotty elementary schooler for that matter. Then again, even monstrous, living faces need their fruits and veggies to stay healthy and stave off further decay. Don’t pry the wearers of the haunted masks too much though. Some shoppers just straight up look like that.
This might be a bit of a cheat, but you can spot Stine’s classic “Monster Blood” at any farmers market if you look hard enough. That natural herbal jam that costs $23? Monster blood. The bulk laundry detergent sold by that elderly lady who smells faintly of mothballs? Also monster blood. If you frequent a really hip produce shop with kombucha vendors, you can take a wild guess as to what those bacteria are really swimming around in.
On the occasion that produce vendors peddle their dusty antiques as well, “The Cuckoo Clock of Doom” can be pretty easy to point out. Unfortunately, its awesome powers of time reversal are most definitely broken if it’s being half heartedly sold amidst old wooden crates and collector’s plates. If you’re looking to be jumpscared by a wooden bird and spill asparagus everywhere while making a fool of yourself, be sure to catch it at the top of the hour.
The face of the Goosebumps series himself has seen his fair share of supporting local greengrocery. Slappy’s the kind of consumer to hop on the market craze for a while, posting his favorite local veggies and maple syrups on his socials. Maybe he checks into the farmstand every once and a while, but not since he’s hit the major leagues. Nowadays, he buys his groceries via delivery apps since he’s “too busy drafting his new memoir.” Sure thing buddy.
The only real “Curse of Camp Cold Lake” is the inundation of guys with this haircut who flood the local farmstand. They might not always be shopping around at the market, but everyone knows at least one Camp Cold Lake Ghost. They’re the ones whose contribution to the office holiday gift exchange is goat milk soap that you will never use because you can’t resist the temptations of Bath & Body Works’ semi-annual sale. 60-70% chance of running into one of these middle-parted fiends.
Coincidentally enough, “Calling All Creeps!” doubles as an excellent way to grab the attention of a majority of people who shop at produce markets. Of course these tools are still using a damn telephone booth like it’s 1996. If you take this out of the equation and instead swap their antiquated communication methods for various facial piercings, tattoos, and a tote bag with a succulent on it, then you’ve got roughly two-thirds of the farmers market clientele.
When writing “The Scarecrow Walks at Midnight,” Mr. Stine clearly didn’t take into consideration what most scarecrows get up to around 10 a.m. on a Saturday. With those scrappy, disheveled clothes and gardener’s hats, these otherwise inanimate strawmen fit right in with the market scene, and can be the most tolerable people to deal with. That much time in the field has to mean this guy is pretty knowledgeable, he’s surrounded by corn for cryin’ out loud!
There is at least one Counselor Buddy at every farmers market. This is an indisputable fact. Even more horrifying, it is guaranteed that the Buddy present during your visit will make some dull vegetable pun or comment about your groceries. Everything from the baseball cap, tucked in t-shirt, and those deprived, manic eyes just scream “agriculturist”. No longer just “The Horror At Camp Jellyjam”, this asshole hawks his pickled vegetables with that same nightmarish grin everywhere.