The holidays are back once again and many feel the urgent community responsibility of purchasing their loved oneâs gifts from local, neighborhood stores even though they are all basically full of shit that nobody wants. To make matters even tougher during a time when many of us are already financially struggling, most of the items are so overly marked up that shoppers are put in a âdouble bindâ of paying higher prices for gifts theyâre 98% sure their friends and family wonât even like.
With the understanding that a lot of local neighborhood shops are overblown vanity projects for rich kids, tax breaks for heirs, and a productive way for well-off retirees to spend their free time and 401K payouts, we here at The Hard Times understand that not all small business owners and retail buyers are exactly in touch, so to say, with their fingers on the pulse of what consumers actually want this holiday season. Therefore, weâve put together a guide on how to actually support these small businesses, despite them being full of shit that nobody actually wants.
Remember the street cred youâll receive:
Keep in mind that most of us are exhausted this time of year, so many utilize services like Amazon Prime or superstores like Target or Walmart to purchase gifts and have them delivered straight to their door hassle free. The fact that you picked out a crafty gift with a questionable level of taste at a local small business not only means that you physically went out shopping to hand select the item yourself, but you also paid approximately 40% more than anyone else because of the outrageous markups applied to the items. Once the gift is opened, however ugly, any and all who phoned in their gift by slapping a curly ribbon on a bottle of wine will bow their heads in shame for not making the extra effort.
Consider all the extra cardio youâll get:
While shopping at local, neighborhood businesses, you might find yourself turning an item over in your hands while saying: âWhat the hell is this?â followed by: âThey want how much for this?!â causing you to carefully place the item back down and slowly back away. The problem is, you may have to circle the store many times to find anything thatâs even halfway decent to give as a gift. Often, you will have to visit several stores in vain just to end up returning to the initial establishment you started at, tumultuously deliberating between a stapler shaped like a dachshund and a vase resembling a womanâs rear end. This deliberation process will often burn hundreds of calories as you scour the dusty shelves of several shops in search of something⊠anything that isnât so embarrassing to leave under the tree that the recipient doesnât immediately assume itâs a gag gift.
Utilize the long, slow, wide-eyed nod:
When purchasing and/or handing over a gift that you know is kind of tacky or crappy, be sure to make eye contact with the cashier or recipient and do the long, slow, nod while saying, âItâs from a local business in my neighborhood, Iâm sure theyâll/youâre going to love it! Itâs important to support businesses that are local, especially these days, in this economy.â Everyone knows that all too familiar, loaded, and somewhat delusional nod as a cue to ask no further questions and accept the circumstance at hand. They will feel so awkward from being thoroughly guilt tripped, no comments will be made about how nobody really wants a t-shirt that says: âOh Kale No!â Theyâll pretend to love it, while discreetly checking to see if thereâs a gift receipt somewhere in the packaging.
Stay within a budget, but do not correlate price to value:
In circumstances like these, itâs always good to be mindful of not going over budget, but do keep in mind that items found at local, neighborhood stores are rarely worth the asking price. If $20 is your gifting budget, for example, you probably wonât get more than a pair of socks with avocados on them, but thatâs still way better than the $40 Golden Girls coaster set or a $70 dream catcher made by some girl who hangs at the neighborhood dive bar named Hannah. Consider it as a sort of parallel dimension where cost has absolutely no correlation to value and the more you spend, well, nobody really cares, but youâll sleep well at night knowing you supported a local, neighborhood business.
Remember that regifting is always an option:
The holidays are a singular annual occasion, but always keep in mind that most individuals have to give several birthday presents and even white elephant gifts throughout the course of each year. Therefore, if they donât care for the gift youâve given them utilizing the long, slow, eye contact heavy nod, (see #3) they can always stash it away with the intention of regifting it to someone else. Who would have the nerve to ask where that tacky gift is that you got them last Christmas the next time they come over? They absolutely would not dare. They can then also use that same long, slow nod, explaining itâs from a local neighborhood business in order to guilt trip their friends and family into strained gratitude, which is especially effective for giving gifts to folks you donât really care for, or want to be around.