Luxury car manufacturer Jaguar unveiled a new look in hopes of expanding their appeal to the tiny percentage of people who identify as gender-fluid Gen Z drivers who recklessly change lanes without looking, confirmed executives.
“This is the new Jaguar. These cars are no longer just for recently divorced investment bankers having a mid-life crisis, they are also for rich children who hate their parents for being fascists but have no problem taking all their money,” Jaguar Land Rover managing director Rawdon Glover. “We spent years doing market research and found that both Gen Z and our typical clientele had one thing in common: a predilection for reckless and unannounced lane changing. All we had to do was change the logo and put androgynous 20-somethings in pastels to drive that ‘main character energy’ into about sales.”
At press time, luxury brand Aston Martin caused more confusion in the market when they released a 16-minute promo video of their latest campaign which featured adults dressed as babies soiling themselves with the tagline “Get Wet.”