Universal Music has confirmed that it will be pulling millions of songs off of TikTok following a breakdown in talks over payments with the social media company.
Writing an ‘open letter to the artist and songwriter community,’ Universal ripped into TikTok’s use of AI and how it could essentially drive more profits to the company rather than the individual artists who are currently going viral on there:
“On AI, TikTok is allowing the platform to be flooded with AI-generated recordings—as well as developing tools to enable, promote and encourage AI music creation on the platform itself – and then demanding a contractual right which would allow this content to massively dilute the royalty pool for human artists, in a move that is nothing short of sponsoring artist replacement by AI” the letter noted.
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Music News: Universal Music Accuses TikTok of Bullying
The most incendiary element of the open letter saw Universal accuse TikTok of “bullying.”
“As our negotiations continued, TikTok attempted to bully us into accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth” the letter revealed.
“How did it try to intimidate us? By selectively removing the music of certain of our developing artists, while keeping on the platform our audience-driving global stars.”
This reminds me a lot of that time Fat Mike got told that No Use For a Name wouldn’t continue to get airplay on MTV unless they got Leave It Alone and he refused out of principle (see it all relates to punk dammit).
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